HLP Location Background

Belfast, Northern Ireland

2019

Overview

Hello Maritime Mile was designed to collect passive insights on tourists’ behaviours and their suggestions for the area. Many regional partners were involved, including The City of Belfast; Titanic Foundation; Tourism Northern Ireland; and The University of Ulster. Several historical sites within the Maritime Quarter: Titanic Belfast; HMS Caroline; SS Nomadic; and The Great Light; all become interactive reference points for visitors to the area to strike up playful, engaging and education conversations on cultural and maritime history.

Project Goals

  • Organisations involved with this area of Belfast lacked the digital tools to enhance the visitor experience beyond the physical landmarks, while also increasing visitor dwell times and obtaining their feedback.
  • Boost footfall, dwell times and gather visitor perceptions. Hello Maritime Mile added a new experiential, digital layer to the area, allowing visitors to have a self-propelled experience of the city.
  • With a focus on tourism and cultural placemaking, Hello Maritime Mile was deployed to encourage visitors to stay longer, visit more attractions and increase spending.


5,600

Conversations

3,200

Players

15,000

Interactions

Project Action

Project Outcomes

  • Belfast City Council was able to develop attractions more attuned to specific interests and needs of individuals. Hello Maritime Mile has enabled the gathering of these interests and needs, previously inaccessible.
  • Improved visitor satisfaction, sentiment and participation across users and families of all ages from all 6 continents.

Hello Park ensures park comms remain inclusive and accessible which was previously not possible, handles visitor queries on location.

Belfast Website

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