HLP Location Background

Olympic Park, London, UK

2016 -2020

Overview

London Legacy Development Corporation (LLDC) is committed to developing a dynamic new heart for east London, creating new opportunities for local people and driving innovation and growth in London and the rest of the UK. LLDC has an ambitious goal of transforming and integrating one of the most challenged areas of the UK into a “world-class, sustainable and thriving neighbourhood” in order to leave a lasting legacy of the Olympics infrastructure for generations to come in the local community.

Project Goals

Hello Park is the technological platform that successfully engages the community. With a low barrier to entry (via any mobile device), and available 24/7, Hello Park adds a playful digital layer to the Park while allowing LLDC to increase engagement, building trust and improve reputation with its audience.

5600

Conversations

3200

Players

15,000

Interactions

Project Action

Project Outcomes

Hello Park, for the first time gives Park users (visitors, local residents, workers and students) immediate and up-to-date information regarding the Park development sites (purpose, timeframes and the benefits they will bring).

Hello Park ensures park comms remain inclusive and accessible which was previously not possible, handles visitor queries on location.

Olympic Park Website

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